Effective Content Ideas That Generate Leads & Sales In 2022

In the game of content marketing, things are always evolving, but here are three reasons why you should keep creating content:

Your content holds the soul💖 that supports your business.

It’s the one that carries your messaging💌 to attract the right leads & convert them.

It’s how you communicate📲 with your dream clients

As business owners, we don’t create content just for the sake of creating them, we want our content help us increase our sales.

So… How do you make your content showcase the rockstar expert that you are while also showcasing your personality?

#1: Memes Marketing

I’ve never seen any content worked more effectively at scroll stopping & engaging people other than memes!

Creating a genuine connection with your audience is an important part of the sales process.

And memes are a great way to do that!

They are incredibly relatable and have a unique unique way of showcasing your brand’s personality.

Someone once told me that ‘if you can be funny, you can make money!’

Memes works so effectively at hooking in your audience because they make your audience think that you’re cool, funny, and makes them want to be part of your cool squad!

They make your audience want to share your content to their audience to help them bring more personality into their brand while helping you build your brand awareness!

The best way to make this meme marketing work is to take advantage of a trending meme and create content around your niche to engage & entertain your audience.

Using a trending meme can help you go viral & increase your brand awareness!

#2: Valuable Content

This is one of the most effective ways to establish yourself as an authority and go-to expert for your audience.

Create content that educates your audience & help them solve specific problems.

These kind of content can be how-to tutorial, tips & tricks, or client case studies.

Valuable content doesn’t only limit to educational content.

There are so many ways you can provide value for your audience without being on an educational content creation hamster wheel.

It can be anything your audience can learn from you.

Your life stories, client stories, behind the scenes of your business, your daily life series…

Gone are the days of only creating educational content to grow & make money in our businesses.

Give your audience a reason to choose you because there will always be someone who knows more than you & can create better educational content than you.

But they can never be YOU.

So, creating valuable content is great way to build trust and relationship with your audience in a no pressure environment

But warning.

Be careful with these kind of content, as they leave you in the friend zone — your audience saying how inspiration or helpful your content are, but aren’t buying from you!

You should always leave your audience wanting more from you.

#3: Problem Aware Content

This type of content mainly educates your audience about their problem, and show them that we understand how they feel about it on a deep emotional level.

Reason we do this is to show our potential customers and clients that we understand them and to earn their trust.

When we can articulate how our customers & clients feel about their problem better than they can and show a deep understand about it, they instantly associate us with the one who has the solution that they need!

Thus, we use this opportunity to sell them our solution to help them.

#4: Entertain Your Audience

All teaching & selling? BORINGGG.

This doesn’t mean that you have to tell jokes, sing, and dance on camera to entertain your audience.

It doesn’t have to work like that if you don’t want to.

Entertaining your audience can simply be just being you, showing the personal side of you & showing what you do for fun.

People love getting to know other people.

It helps your audience have a sense of who you are as a person, and see you as a human being whom they can relate to.

#5: Sell The Sexy Benefits

Sell the benefits of your products & offers

This means showing…

What your product can do for your customers and clients

How your product will change their life

Basically, what’s in it for them?

People only care about themselves & solving their problems first.

Then they’ll only help your business benefit and profit.

BONUS: Treat Your Content Like It’s Paying You!

Coz it does!!

One of the biggest mistakes I see online business owners make is creating content just for the sake of being consistent at creating it.

What you should do instead is start creating your content like it’s paying you coz it does!!

Think of your content like planting a seed that will later turn into a money tree.

Keep stacking your content until it warms up your audience to buy from you easily.

What ideas are you going to try first?👇