Claire WalkerBy order of the King: A lesson in reputation from Henry II and eBayLegend has it that King Henry II uttered, “Will no one rid me of this turbulent priest!” and four of his (not so bright) knights took this…Aug 5, 2020Aug 5, 2020
Claire WalkerHow do you grow your organisation’s presence?In his book Creativity Inc, Ed Catmull of Pixar says that all companies have culture — your only choice as a leader is whether or not to…Jul 8, 2020Jul 8, 2020
Claire WalkerLockdown lovehandles? Curb your heuristic impulses and guard your reputationWe all have conscious and unconscious opinions that influence our decisions, but it’s the emotional, unconscious opinions that people are…Jun 30, 2020Jun 30, 2020
Claire WalkerWhich B2B firms built their reputations during Covid-19?Many businesses became superhuman during Covid-19. There was a vast outpouring of support from mental health firms offering free…Jun 25, 2020Jun 25, 2020
Claire WalkerFive reasons you don’t need to shoutThis is going to be the BEST blog piece EVER!!!!! Did that make you want to read on? My guess is probably not, or perhaps only those who…Jun 18, 2020Jun 18, 2020
Claire WalkerComic relief: An ode to humourI’ve always been a fan of Greg James and his light-hearted morning show on Radio 1 and since lockdown began, I’ve found the radio show…Jun 11, 2020Jun 11, 2020
Claire WalkerWhat does the “Comms Brain” look like in 2020?Communications staff are continually having to adapt to new circumstances, tools, platforms and approaches — but COVID-19 has presented a…Jun 3, 2020Jun 3, 2020
Claire WalkerKeep Calm and Then What? How to plan your communications around the return to ‘normal’FIt seems like a lifetime ago that we saw a wave of ‘Keep Calm and Carry On’ memes sweeping the UK. However, many of the communications…May 27, 2020May 27, 2020
Claire WalkerLooking to the positives in a tough timeClaire Walker, CEO of Firefly Communications looks at some of the silver linings to the cloud that the world has been living in recently…May 14, 2020May 14, 2020
Claire WalkerLook up, don’t look down. Think ‘reputation in the round’Many years ago, a colleague once asked me why I walked through the office staring at the floor. At the time, the truth was, I was…Apr 23, 2020Apr 23, 2020