Claire Walker – Medium

Claire Walker

Claire Walker

By order of the King: A lesson in reputation from Henry II and eBay

Legend has it that King Henry II uttered, “Will no one rid me of this turbulent priest!” and four of his (not so bright) knights took this…

Aug 5, 2020

By order of the King: A lesson in reputation from Henry II and eBay

Aug 5, 2020

Claire Walker

How do you grow your organisation’s presence?

In his book Creativity Inc, Ed Catmull of Pixar says that all companies have culture — your only choice as a leader is whether or not to…

Jul 8, 2020

How do you grow your organisation’s presence?

Jul 8, 2020

Claire Walker

Lockdown lovehandles? Curb your heuristic impulses and guard your reputation

We all have conscious and unconscious opinions that influence our decisions, but it’s the emotional, unconscious opinions that people are…

Jun 30, 2020

Lockdown lovehandles? Curb your heuristic impulses and guard your reputation

Jun 30, 2020

Claire Walker

Which B2B firms built their reputations during Covid-19?

Many businesses became superhuman during Covid-19. There was a vast outpouring of support from mental health firms offering free…

Jun 25, 2020

Which B2B firms built their reputations during Covid-19?

Jun 25, 2020

Claire Walker

Five reasons you don’t need to shout

This is going to be the BEST blog piece EVER!!!!! Did that make you want to read on? My guess is probably not, or perhaps only those who…

Jun 18, 2020

Five reasons you don’t need to shout

Jun 18, 2020

Claire Walker

Comic relief: An ode to humour

I’ve always been a fan of Greg James and his light-hearted morning show on Radio 1 and since lockdown began, I’ve found the radio show…

Jun 11, 2020

Comic relief: An ode to humour

Jun 11, 2020

Claire Walker

What does the “Comms Brain” look like in 2020?

Communications staff are continually having to adapt to new circumstances, tools, platforms and approaches — but COVID-19 has presented a…

Jun 3, 2020

What does the “Comms Brain” look like in 2020?

Jun 3, 2020

Claire Walker

Keep Calm and Then What? How to plan your communications around the return to ‘normal’F

It seems like a lifetime ago that we saw a wave of ‘Keep Calm and Carry On’ memes sweeping the UK. However, many of the communications…

May 27, 2020

Keep Calm and Then What? How to plan your communications around the return to ‘normal’F

May 27, 2020

Claire Walker

Looking to the positives in a tough time

Claire Walker, CEO of Firefly Communications looks at some of the silver linings to the cloud that the world has been living in recently…

May 14, 2020

Looking to the positives in a tough time

May 14, 2020

Claire Walker

Look up, don’t look down. Think ‘reputation in the round’

Many years ago, a colleague once asked me why I walked through the office staring at the floor. At the time, the truth was, I was…

Apr 23, 2020

Look up, don’t look down. Think ‘reputation in the round’

Apr 23, 2020

Claire Walker

Claire Walker

I run Firefly Communications in London, Paris and Munich helping to shape the reputations of technology companies in Europe. https://linktr.ee/fireflycomms

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