How Luxury Brands Are Growing Through Digital Channels — White Paper
A deep analysis of the key digital trends within luxury travel and hospitality, written by Verb in conjunction with Dr Navdeep Athwal from University of Sheffield.
When we look at how the luxury market has evolved in the last 5 years, ‘digital’ is one of the first things that comes to everyone’s mind. This is also the case for the travel and hospitality sectors. In line of TREND event, we look to analyse the behaviour of today’s luxury hospitality consumers, and how this industry is shifting to new successful business models.
The objective of this white paper is to address the main digital developments that have forced hospitality and travel brands to re-address their businesses and re-think their marketing strategies. The goal is to identify successful digital strategies that can be taken from analysing consumers’ offline behaviour.
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