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“At its simplest, strategy means knowing where you want to go and deciding upon how best to get there.” Wilson and Gilligan

How will your company perform in 2016? Proper analysis and planning are critical to the future of any business. As 2015 draws to a close, it’s a good time to reflect on your annual marketing performance and create or refine your plan for the year ahead.

A marketing plan supports your growth and helps you focus on the key marketing activities that will give you the greatest return on your investment. …


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There is nothing more satisfying than crossing something off a list. Well, that’s the case if you are an organised freak like myself. I have lists for work, lists for the kids, shopping lists, lists of things I really must get round to selling on e-bay… But recently, I’ve been using a whole new set of lists and these are the lists on Twitter.

Twitter is a great way to promote your business but it’s also a great source of information. …


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Conferences and events are a great way to raise brand awareness, launch a new product or service, or to connect with potential new customers. But preparing for them is not as simple as booking a stand or ticket and turning up on the day. Leads don’t just materialise! So you’ll have to work on a communication strategy that ensures you capitalise on your investment. This blog post will talk you through some of the things you should consider in 10 steps.

1. Know why you are hosting or attending the event. First and foremost, decide what the value of the event is and ensure you are hosting or attending for the right reasons. If you are just going because the business always has, or because it’s a bit of a jolly (everyone wants to go to that conference in Barcelona!) chances are you might be wasting your money. Can you really afford to do that? What is the impact of taking your staff out of your business for the day? …

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