User Generated Content (UGC) is an immensely popular way of showcasing content on social media. Many brands, in particular, have taken to showcasing consumers wearing or using their products as a means to foster engagement and boost their visibility. This technique has paid off. Their followers enjoy seeing real people…

Most people assume that when an influencer hits a certain level of success they dedicate their full-time resources to YouTube. Well, that isn’t necessarily true. Some influencers are deciding to keep their traditional 9–5 jobs in addition to their YouTube channel. It may seem crazy — as we all know…

It was only a matter of time until Instagram Stories were expected to be as manicured and gorgeous as the Instagram feed itself. Influencers are really outdoing themselves with content that is beautiful, fun, and interactive. Using collages on Instagram Stories is a great way to showcase your content on…

It seemed like just last year YouTube was announcing that they wanted to create more original, paid, long-form programming on the platform. But apparently, that program wasn’t able to gain much of a foothold. Now YouTube is scaling back. As reported by Bloomberg: “The Google-owned business has stopped accepting pitches…

One of the biggest questions influencers have is exactly how much they should charge for their work on Instagram. It’s no secret that influencers are more valuable than ever. …

Remember when Instagram launched Instagram TV (IGTV)? Yea, most people don’t either. In fact, when Instagram TV was launched it was met with collective indifference from Instagram uses. This reaction was in sharp contrast to the enthusiasm users showed for Instagram Stories. …

Whenever you are in the public eye, as all influencers are, there might be a time when you find yourself at the center of a PR or image crisis. Most influencers don’t have a team of PR people to help them navigate through a crisis. So that leaves many influencers…

It’s FINALLY happening. Our inner shopaholics are rejoicing and our bank accounts are none too happy, but you can finally buy things directly from the app on Instagram. Check out Instagram’s announcement below: Instagram has had ‘Shopping Tags’ for a while now. However, before, when you clicked on a…

With 2 billion people watching YouTube every month, the video sharing platform has become bigger than ever. So what are people watching? It can’t only be cat videos (or can it?). We combed through the latest data to find out exactly what people are watching on the video-sharing platform. …