What shouldn’t be missed however is that VCs have different ideas of what traction may be. Traction for a consumer startup in 2012 is grossly different than it is today
Great post.
joahspearman
1

I agree. Every investor has a different threshold for what equals traction depending on where they are on the funding continuum (i.e., Seed / Post-Seed / Series A, etc.). There are rules of thumb that most early stage investors go by for SaaS startups vs consumer startups that are readily available. We also share those rules on http://venturefund.io — we even let individual investors share their targets via the platform.