Graph from Amazon book sales and KU reads during March 2020.
Graph from Amazon book sales and KU reads during March 2020.
Graph from Amazon book sales and KU reads during March 2020.

If you’re an independent publisher thinking of advertising Kindle books on Amazon, here’s what I learned.

· Plan

· Series

· Budget

· Timing

· Location

· Include/ exclude keywords

· Campaigns

· Brand awareness

Plan

Don’t be daunted by the seeming complexity. Just plan well. And don’t expect to get a great immediate return. My sales had flattened so I wanted a boost. I did not combine with any other publicity, in order to assess the strategy.

Plan to advertise your brand, which will continue to be helpful after the ad period. So, get a professional looking author photo on the Amazon pages and add any other useful content ahead of time. …


Carolyn Wilhelm, author and publisher, with her husband Gary Wilhelm at a Dublin museum. Photo: Clare O’Beara.
Carolyn Wilhelm, author and publisher, with her husband Gary Wilhelm at a Dublin museum. Photo: Clare O’Beara.
Carolyn Wilhelm, author and publisher, with her husband Gary Wilhelm at a Dublin museum. Photo: Clare O’Beara.

A year ago, homeschooling was for a tiny minority of children. …


Public seating installed in Dublin 2 from 2014 was useless to seniors or disabled people, despite being signed off by Dublin City Architects for Dublin City Council. Finally, in November 2019, suitable seating has been provided for the Grafton Quarter.

Information provided due to my request under the Freedom of Information Act shows that the public spend on seating for Dublin 2 was zero in 2014 and 2015. …

About

Clare O'Beara

Clare O’Beara is a tree surgeon and expert witness, and a former national standard showjumper. Author of 15 books of crime, science fiction, and YA fiction.

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