Combining Creativity and Sales Tools Boosts ROI
Do your sales team sell using a script, or well-rehearsed sales pitch?
On the plus side, working in this way means you know all your employees are taking the same approach. On the downside, it can be a very restrictive way of working.
Granted, because the script or pitch is (or you would hope) tried and tested, you would assume it would be the most effective sales approach. The problem is, that’s not always the case.
All too often, your sales team are so wrapped up in remembering what they have to say they completely miss the personal element that’s so valuable in the sales process.
The most effective sales people are engaging because they get creative.
How can you replicate that?
With effective sales tools.
Unleashing Your Creativity
Have you noticed your best ideas come to you when you’re relaxed?
You could be watching TV, dozing off at night, or walking your dog; it’s at times like these, when you’re not working, that your brain is at its most creative because it’s not bogged down with day-to-day business worries.
That’s all well and good, but not very helpful when under pressure in a sales situation.
However, here at Clarity International we believe the solution lies within your sales tools and processes.
Processes that work effectively and smoothly take away frustrations, giving you time to relax, unleashing your creativity
Creating Efficient Sales Processes
Yes, sales tools make sales teams more effective because they give them access to the right content at the right time to help them progress the right sales opportunity.
When tailored correctly to the needs of your sale team, they can alleviate much of the stress that suppresses creativity, leaving your team free to engage with the customer at a more personal level.
Over the years we’ve used a number of different techniques to help our clients get the most from their sales teams. The following list of six strategies outline a few of the things that can be done to help unleash your team’s creativity.
1. Sales-friendly CRM system — a good CRM system will help your sales force stay organised and focused
2. Qualify leads — by adding demographic and behavioural data to enquiries will help evaluate how well prospects fit a defined target profile
3. Mobile communication and collaboration tools — easy, remote access to timely and critical customer and sales information through a mobile CRM solution
4. Regular training and opportunities to share best practices — a well-planned training and development program provides a measurable ROI
5. Minimise time spent on administrative tasks — minimising the amount of time salespeople spend doing administrative tasks, such as data entry, will help them become more productive
6. Using gamification strategies — tapping into the natural competitive streak delivers positive results
Customers today are demanding more; they want a truly personal service and that means your team needs to have the flexibility to be creative.
Providing effective and powerful sales tools takes the edge off the pressure your sales team face everyday, giving them the flexibility they need to close the sale.