6 Ways Graphic Design Helps Grow Your Business

What is Graphic Design?

Graphic design is a process using typography, photography, illustration, color, and form to communicate visually.

Visual Identity (Brand Identity) Graphic Design

Visual identity graphic design is the use of images, shapes, and color to create the face of a brand. Brand identity is used to communicate an organization’s personality, purpose, tone, and experience that becomes the relationship between an organization and its audience.

Marketing and Advertising Graphic Design

Successful marketing aids a company in guiding their audience’s decision-making process. This is accomplished by engaging the audience based on their wants, needs, awareness, satisfaction, and perceived problem that a company’s product, assets, or services can solve.

Environmental Graphic Design

Environmental graphic design (EGD) serves to enhance one’s experience by visually connecting them to or guiding them through a location. It involves disciplines such as graphic, architectural, interior, landscape, and industrial design which communicate identity and information.

Publication Graphic Design

Publications, until recently, have been printed long-form pieces involving layout and graphic design, intended to communicate with a targeted audience by way of physical distribution.

Art and Illustration Graphic Design

It could be said that graphic design serves the purpose of commercialization in the world of branding, logos, and business. Art and Illustration, on the other hand, is more of an art form serving as decoration or drawings in a book or magazine.

Packaging Graphic Design

The graphic design of packaging is a complex assembly process involving choices of shape, color palette, typography, and material to make packaging highly visible and attractive to consumers. The shape and color alert consumers and attract their attention, while the lettering and font create its identity and brand.

Finding the Right Type of Graphic Design

When it’s time to create or update your brand identity, knowing which type of graphic designer to seek will aid you in finding the right designer and services to fulfill your vision.



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