Build A Profitable Music Blog with This Simple Trick
Make no mistake about it. Creating a music blog is one thing; creating a profitable music blog is another. You’re probably thinking, why should I care about profit? I’m not blogging for money. I’m doing this for fun. I’m doing this to express myself. I’ve started a music blog because of my love for a certain type of music, or certain performers or bands. I’m doing this for purely personal reasons.
If any of these statements makes sense to you, don’t get ahead of yourself. I’ve seen it happen many times before. It doesn’t matter how awesome your music blog is or how passionate you are regarding a particular type of music. Eventually, the passion will run out. You can only run on passion for so long. I know this is probably not something you’d like to hear at this point in time. You’d rather have me pat you in the back, but believe me, I want you to succeed. I don’t want your music blog to join the other 90% of blogs ever started.
According to the New York Times, over 90% of blogs ever started eventually fail. They don’t fail all at the same time. Oftentimes, they fail after an extended period of time. I’ve seen a pattern where people would blog like mad men for the first week and then they would slow down. Eventually, they would slow down to such an extent that they stop updating after a few months.
Don’t let that happen to you. The best way to ensure that your blog will continue to be around for many years to come is to make it profitable. The good news is that profitable blogs are no longer impossible. In fact, by using the following steps below, you increase the likelihood that your music blog would be profitable enough to withstand the test of time.
Step 1. Forget All the Traditional Monetization Methods
If you’re reading any kind of online promotions or affiliate marketing blog, you’re probably thinking that making money off of a website is fairly straightforward. Well, I don’t blame you for assuming that, because that’s exactly the job of those resources. They want you to believe that making money online is easy.
They want you to fall for the lie that you only need to join a certain affiliate network and plug in the affiliate code of that network’s products on your website then you’re good to go. I wish this claims were true. I wish the hype had a lot of reality behind it. Unfortunately, this can lead to you wasting a lot of time, effort and energy, only to end up with very little money.
The sad truth is that, for the most part, a lot of the monetization models out there flat out suck. They just don’t work for the typical music blog. Thankfully, there is good news.
Step 2. Do Direct Advertiser Outreach
This is going to take quite a bit of time. It is also very labor intensive; but the good news is that, if you were to proactively seek out tried and proven advertisers for your target audience, you will get better deals. I’m talking about more money than the dollars and cents you get with AdSense and other online monetization platforms.
In fact, if you play your cards right, doing direct outreach to advertisers can pay off quite handsomely. We’re talking about the difference between making several thousand dollars a month, and making two hundred bucks a month. Which position would you rather be? Direct advertiser outreach simply involves gathering together a massive list of all the blogs that are related to yours.
Next, look for ads that appear on those blogs. You click through those ads and search for contact information. Contact those advertisers directly and let them know regarding the kind of traffic you’re getting and the demographic of your visitors. Keep in mind that the best way to play this game is to play it like a numbers game.
For example, if you are only trying to get two advertisers, it’s a good idea to reach out to 200 advertisers. Hopefully, if only 1% of them respond, you can still make a lot of money from those direct adverters. I’m all excited about them, because they generally pay a lot more money than affiliate networks or advertising platforms.