Reason why you need a website in 2023
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Reason #1: Your Customers Expect It
Taking upon the previous point, your tech-savvy customers expect you to have a website to find more information about your business. As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audiences, as well as deliver strong marketing messages. Having a website is not just about having an online presence. By carefully crafting your website, you can make it a powerful asset for your business. It’s like having a storefront; it’s just expected. If you don’t have a website, customers will think you’re either too small-time for them or you’re not tech-savvy enough to keep up with the times. They might even question whether you’re legitimate. Sure, you could put up a website yourself. But would you really want to?
A website is more than just throwing some words up on a page and calling it good; it’s an important part of your branding and marketing strategy. It needs to be well-designed and user-friendly, with clear calls to action. It needs to be updated regularly with fresh content. And it needs to be optimized for search engines so potential customers can actually find it. In other words, it’s a lot of work. But the good news is, there are people who can do all that for you. So if you don’t have a website, what are you waiting for? Get one! Your customers will thank you for it.
Think of it this way; your website delivers your marketing message 24 hours a day, 365 days a year. Apart from e-commerce websites, most professional websites are information-oriented and try to solve visitors’ pain points.
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Reason #2: Offers Social Proof
Without a website, how will people know that you’re a real business? How will they know you’re not just some random person operating out of their mom’s basement? A website is essential for offering social proof and establishing your credibility as a business. It shows potential customers that you’re serious about what you’re doing and that you have something to offer. Just think about it: would you be more likely to buy from a company with a website or one without? The answer is obvious. So if you want to succeed in business, invest in a website. It’s the best way to offer social proof and build trust with potential customers.
If you don’t have a website, in a way, you’re not really in business. That’s because people expect businesses to have a website where they can learn more about what you do, read customer reviews, and get some social proof that you’re a reputable business. If you don’t have a website, you’re effectively saying to potential customers that you’re not worth their time or money.
Customer behavior is driven mostly by what others have to say about your business. No matter if your brand is rated 5-star on review sites like FourSquare or Yelp, people expect to see your website to get more information about the brand. Since prospective buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers and provide social proof.
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Reason #3. Control the Narrative
While it is difficult to control what people say about you, you can influence your brand perception by writing your own story on the website. A website is a far more efficient way than print ads or snail mail brochures when it comes to helping brands spread their message, vision, and mission.
Today, it’s more important than ever to control the narrative about your website. There are so many ways for people to find out about your website, and if you’re not careful, you can end up with a lot of false information floating around. The best way to control the narrative is to make sure that your website is up-to-date and accurate. Keep your content fresh and relevant, and make sure that all of your contact information is up-to-date. If people can’t find what they’re looking for on your website, they’ll quickly move on to someone else’s. So ensure that you’re always providing the most accurate and up-to-date information about your website.
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According to SEOTribunal, there are 5.6 billion searches on Google per day and 63,000 searches per second on any given day. Imagine, with that kind of search volume, there might be someone online right now looking for your exact service.
If you don’t have a website, guess who will get the business? Definitely, not you! But that competitor next door has a great-looking search-optimized website.
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Reason #4: Maximize ROI
If you’re running a business, one of your top priorities is probably maximizing return on investment (ROI). And if you have a website, you’re in luck because there are a number of ways to ensure that your website is working hard to bring in maximum ROI. Here are just a few:
- First, make sure that your website is designed with your target customer in mind. What do they want to see? What will make them stay on your site and keep coming back? Answering these questions will help you design a website that’s geared toward generating leads and sales.
- Second, invest in search engine optimization (SEO) so that your website comes up high in search engine results pages (SERPs). The higher you rank, the more likely people are to click through to your site. And once they’re on your site, you have a better chance of converting them into customers or clients.
- Third, use effective calls to action (CTAs) on your website. A CTA is basically an instruction telling website visitors what you want them to do next. For example, if you want them to sign up for your newsletter, include a CTA that says, “Click here to subscribe.”Make sure your CTAs are clear and placed prominently on your website so that visitors can’t miss them.
By following these tips, you can help ensure that your website is contributing to maximum ROI for your business. Creating a website on free tools such as WordPress.com and Elementor doesn’t cost a lot of money but provides more bang for your buck. A search-engine-optimized website lets you be in front of thousands of more potential consumers without spending much. It can help you reach a wider target audience for promoting your services or products. The content on the website also influences buying decisions and commercial transactions, no matter which industry you are in.
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Reason #5: Website Adds To Company’s Credibility
Back in the day, when a company wanted to be seen as credible, they would buy a TV ad or put up a billboard. But these days, people are much more likely to research a company online before making a purchase — and that means having a website is essential.
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A website is like a virtual business card for a company. It’s one of the first things that potential customers will look at when they’re considering doing business with you. That’s why it’s so important to make sure that your website is professional and adds to your company’s credibility.
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But just having any website won’t do — it needs to be well-designed and full of useful information. A website that is poorly designed or hasn’t been updated in years gives visitors the impression that the company is out-of-touch or unprofessional. On the other hand, a website that is sleek and up-to-date conveys that the company is modern and on top of trends. In addition, a website should be packed with information about the company’s products or services, as well as customer testimonials and reviews. This helps potential customers feel confident that they are making a purchase from a reputable source. So if you want your company to be seen as credible, make sure you have a website that reflects your commitment to quality.
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If you want to show the world that you take your business seriously, then it is time to invest in a professional website. In an age when more than 50% of smartphone users discover a new company or product while searching on their smartphones, not having a website can damage your credibility. According to a study, 75% of online users accepted to judge a company’s credibility based on its website’s design. In the end, people are likely to engage with a company they can trust, and the website is the stepping stone towards building that relationship.
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