Building Links On ECommerce Brands: How You Can Build Your Brand In Five Easy Steps
Link building has a double-edged sword attached. Link building is both challenging and rewarding at the same time. The ultimate goal of link building is for you to create the best links, so you can be seen on a high visibility rate on the right landing pages. If you want to achieve that goal, you need to use the right links and the right strategy.
1) You need to use video marketing strategies more frequently to get your point across. Video marketing will help you to tell your story better. You can showcase your brand with more illustrations. You can offer your customers a walk-through of your life and product brand. You can present your image the way you want to. You will be in control more.
You can pick what facete you want to tell your story. You can choose a humorous approach. You can use Youtube as part of your regime. Youtube is a wonderful platform to showcase your work. Plenty of people are using the platform. You can use the platform to backtrack your original links and incorporate them into your brand.
2) You can also leverage extreme version of your products to promote your brand. Choose specific items from your stock. They can be seasonal products or newer items that have yet to be released. Build your brand around those items. You will appeal to a greater mass than you will traditionally. One site out of the UK is doing that. They leverage one product to build their links and awareness of their brand around it.
3) You need an influence for your brand. Millennials are rather cynical about branding today. Their cynicism makes it more difficult to create lasting brand promotion and awareness. You need someone who has already gotten attached to your brand. A fashion blogger is a good example. The fashion blogger writes about the brand and shows off the brand by wearing it. You need the right person for the job. Millenials rule the roost these days, which is rather unfortunate. You need to get someone under the age of 30 on your side, or your brand is not going to create the same impact.
4) You need a feature that people can connect to. Products worth buying and selling need to be shareable. You need to find an image people can relate to. The Getty site is a great place to find resource material.
Your goal is to drive the traffic back to your site. Embedding the image will create a potential for future buyers. You will create the potential for your link and brand to be seen beyond your network.
5) You need to offer samples to entice potential buyers. You might not be able to convince them to buy, but you will get them to at least take a look.