How Design-Driven Innovation Will Surpass Technology in 2018
Eva Nudea Hörner
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Thank you very much Eva for sharing your reflections. I think you can find interesting a couple of books developed by Roberto Verganti that address the “meaning” concept: “Design-Driven Innovation” published by Harvard Business Press in 2009 and the recent “Overcrowded” published by MIT in 2017 (https://mitpress.mit.edu/books/overcrowded). Thank you again

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