Clay PurdyIs Architects of Family Brands An Idea Worth Exploring?As I’ve been thinking about wealth and legacy, an idea has surfaced: What if families could have brands just like businesses do? And what…Sep 15Sep 15
Clay PurdyI’m Old and I Know a Lot: The Untapped Potential of Experience in AdvertisingI’ve spent over 40 years in the advertising industry.Jul 14Jul 14
Clay PurdyAds With Customer AppealWhat’s the key to making irresistible advertising that builds business?Mar 17Mar 17
Clay PurdyCrafting Ads for Cultural IdentitiesDeeply understanding an audience has long been considered a holy grail in the ad world. Traditionally, this understanding has been sought…Mar 10Mar 10
Clay PurdyMarine Layer Wines: An Example of Great Brand IdentityI had a really good glass of Pinot Noir last night from Marine Layer, a winery located in Healdsburg, CA.Mar 1Mar 1
Clay PurdyAn Argument for Using Critters in Your AdvertisingCritters, or ongoing characters, are essentially the personification of a brand. There was a time, years ago, when their use was…Feb 19Feb 19
Clay PurdyOn Being ResonantWhat the pupil must learn, if she learns anything at all, is that the world will do most of the work for you, provided you cooperate with…Jan 4Jan 4
Clay PurdyThe Real Key to Nonprofit Fundraising SuccessUnderstanding the true dynamics of the world we operate in is pivotal. This isn’t easy but it is essential to a successful nonprofit…Sep 26, 2023Sep 26, 2023