Clay PurdyAds With Customer AppealWhat’s the key to making irresistible advertising that builds business?3 min read·Mar 17, 2024----
Clay PurdyCrafting Ads for Cultural IdentitiesDeeply understanding an audience has long been considered a holy grail in the ad world. Traditionally, this understanding has been sought…3 min read·Mar 10, 2024----
Clay PurdyMarine Layer Wines: An Example of Great Brand IdentityI had a really good glass of Pinot Noir last night from Marine Layer, a winery located in Healdsburg, CA.2 min read·Mar 1, 2024----
Clay PurdyAn Argument for Using Critters in Your AdvertisingCritters, or ongoing characters, are essentially the personification of a brand. There was a time, years ago, when their use was…3 min read·Feb 19, 2024----
Clay PurdyOn Being ResonantWhat the pupil must learn, if she learns anything at all, is that the world will do most of the work for you, provided you cooperate with…3 min read·Jan 4, 2024----
Clay PurdyThe Real Key to Nonprofit Fundraising SuccessUnderstanding the true dynamics of the world we operate in is pivotal. This isn’t easy but it is essential to a successful nonprofit…3 min read·Sep 26, 2023----
Clay PurdyNumber 10: The Power of Donor Segmentation: Unraveling Interest Areas and Identifying Donor TypesHere is Number 10 in my series of ten things you can do to dramatically up your fundraising game.5 min read·Jul 24, 2023----
Clay PurdyNumber 9: Donor Lifetime ValueHere is Number 9 in my series of 10 essentials that will help you develop a strategic, highly successful fundraising program. This one is…4 min read·Jul 17, 2023----
Clay PurdyNumber 8: Know Your DonorsHere is Number 8 in my series of 10 essentials that will help you develop a strategic, highly successful fundraising program. This one is…6 min read·Jun 11, 2023----
Clay PurdyNumber 7: Cultivate Your BrandCultivate your brand. Your brand is jet fuel for donor acquisition.2 min read·May 25, 2023----