the weibosphere 

observations

  1. Vast majority of posts contain visual content (photos primarily)
  2. Hashtagging is infrequent, but major campaigns and viral content feature prominent hashtags (i.e., American boy sings Chinese song)
  3. Pictures appear directly in newsfeed (like Facebook)
  4. The nature of Chinese language (characters) dictates that there aren’t many variations for the names of objects (e.g, North Face is always going to be 北脸 , makes it easier to track and aggregate based on specific words)
  5. Weibo is overtaking Twitter and Facebook in Southeast Asia