What is someone going to stop doing when they start using your product?
Jason Fried

And in some cases, the switch is against “doing nothing”, which creates an interesting set of challenges — enlightening them to a need *and* getting them to switch to a way of resolving it.

I’d be curious to hear from Jason Fried what percentage of their customers identify Basecamp as the first project management tool they ever used. I know it was the first one I used when I took the leap into my first startup about a decade ago.

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