Understanding these needs is absolutely critical in sales and marketing. The more elements you can provide for, the greater your customers’ loyalty, the researchers say.
30 Ways to Align Your Business Strategy With Customer Needs
Larry Kim

We’ve been using the Elements of Value in our strategy consulting for the last year as a way to help our clients achieve product/market fit, and improve their marketing.

We really like the idea that your customers are seeking to get to that self-actualized state, and the Elements of Value speak to the ways you can invest in your offering to help customers achieve that desire.

We have some free worksheets on our site that help folks walk through how to use the Elements of Value to understand their own customers better: