Clay OstrominThe StartupHow To Find The Peaks, Pits, and Potholes In Your BrandOne of the biggest traps in business is the idea that you need to be excellent at everything. It’s fueled by a fear that our customers…May 15, 2019May 15, 2019
Clay OstrominThe StartupTimeless Leadership Principles That My Dad Instilled In MeMy family recently celebrated my Dad’s birthday for the third time since he passed away. While it’s a day that tugs at my heart, it also…May 7, 2019May 7, 2019
Clay OstrominThe StartupUse Game of Thrones To Help Your Brand’s Tone of VoiceTone of voice is a critical component of your brand. Your tone impacts every piece of communication you have with your customers. If it’s…Apr 25, 20191Apr 25, 20191
Clay OstrominThe CampfireThe Black Hole That Consumes Your Work DayEven if you’re not an astrophysicist you still probably know at least one thing about black holes. There’s just something mysterious and…Apr 17, 2019Apr 17, 2019
Clay OstrominThe StartupTwo Words That Make Good Marketing Messages GreatWhen it comes to messaging, the biggest mistake companies make is to focus too much on themselves. On an intuitive level, it’s easy to…Apr 10, 2019Apr 10, 2019
Clay OstrominThe CampfireHow To Transform A Hole Into A House With Brand PositioningMy family and I went to the beach recently. We have a 10-year-old son and he invited one of his friends to come with us.Apr 4, 20191Apr 4, 20191
Clay OstrominThe Startup5 Questions to Create a Customer-Centered BrandThere are a lot of words and concepts that come to mind when we think about “Brand”.Mar 21, 2019Mar 21, 2019
Clay OstrominThe StartupIs Your Company’s Purpose To Be World-Class?The idea of being the best in the world at something sparks a complex set of feelings. It’s exciting and motivating to aspire to a crazy…Feb 28, 20191Feb 28, 20191
Clay OstrominThe StartupWhy Your Business Needs You To Shower MoreYou’re at your desk. You’re deep into a problem. You’ve stared at it for hours. You’ve hacked away most of the obvious nonsense. You’ve…Feb 19, 20192Feb 19, 20192
Clay OstrominThe StartupAre Your Brand Colors Ready For An Upgrade?I chatted recently with a good friend and fellow brand strategist, Gil Nevo, and he brought up the color palette for my company, Map &…Feb 8, 20192Feb 8, 20192