In that sense, classical Design Thinking is like the new waterfall: too linear, too slow, too dumb. Full-Stack Design Thinking is more potent because it brings people from a range of disciplines — business strategists, technologists, product managers, human insights and interaction designers — together into a unified, weaponised, team that brings cross-disciplinary thinking to bear on a problem all at once.
…o your customers and their needs, and this has probably never been more important than it is today. We live in a business world increasingly driven by the demands of empowered consumers with absurdly high expectations, yet we are still struggling with the legacy of a century or more of big industrial thinking that systematically dehumanized the interface between businesses and people. There’s definitely some catching up to do. The less customer-centric your business is, the more you’ll get out of it.