This week’s social media success story is about the woman behind Vixen Cosmetics, Anne Giordano. What We Learn From Anne: How to really connect with your customers and build real fans in person and on social media. Example: At less than one month old, Vixen Cosmetics’ website got 83,775 visitors. The Story Behind the Story …

When I started a sales job in 2011, someone shared with me Alec Baldwin’s “Always be closing” scene from the movie Glengarry Glenn Ross. 12,480 hours worth of sales and marketing experience later, I read that quote now as “Digital marketing leads to always be closing”. Let’s Start at the Beginning I spent the first…

I started Learn as I Learn — Digital Marketing in July 2016 to do two things: Learn digital marketing while I practiced putting out content. Provide value to small business owners and employees. I wrote back in July my goal was to learn everything I could about digital and social…

The Viral Expert Roundup Post and How Carlos Gil Connected the Dots — This week’s digital marketing success story is about Carlos Gil’s expert roundup blog post that teaches how to get exposure by giving exposure. What is an Expert Roundup Post? A type of blog post that features contributions from multiple experts in a given field. …

Warren Beatty should’ve gone to Specsavers. This week’s digital marketing success story is about the Optometrist Specsavers Australia and how a simple Newsjacking went viral on Facebook. What on Earth is Newsjacking?

Looking for an edge? Anyone that has heard Mark Schaefer talk about “content shock” or Gary Vaynerchuk’s slogan “I day trade attention” knows there’s a ton of content out there and if someone is going to care about your products or service, you first have to reach them. Introducing Vidme

This week’s digital marketing success story is about the clothing company Everlane. What We Learn From Everlane: How to create an engaging Instagram Story your audience will promote. Example: Their Christmastime story “Five Random Acts of Kindness: Holiday Edition”.

This week’s digital marketing success story is about Wendy’s extra spicy Twitter account (sorry, I had to). What We Learn From Wendy’s: How social media can transform a brand into something beyond its products. Example: Their savage Twitter exchange with someone that picked the wrong day to “tough talk”: Part 1 — The Setup

Part 2 — Gab vs. Twitter — Your customer’s attention is going to shift, and when it does, it will happen quickly. In part 2, I compare Gab and Twitter’s early days and dig into why businesses should not just keep a close eye on Gab but also the quickening pace of social media attention shifts. Gab vs. Twitter The…