Cassie CooperChanges in Consumer Perspective for AutomotiveThe retail experience for car shopping has been evolving as new technologies have been introduced. With these changes, consumer’s…Jul 7, 2019Jul 7, 2019
Cassie CooperThen and Now of MarketingThe concept of marketing has evolved over time and continues to change to this day. The introduction of disruptive technologies such have…Jun 30, 2019Jun 30, 2019
Cassie CooperEvolution of Automotive Marketing — Interview with expert Angie Sherrell from Dealer TireThe automotive industry is one of the world’s largest economic sectors and according to SelectUSA.gov, “the United States is the world’s…Jun 29, 2019Jun 29, 2019
Cassie CooperUpdating Our Marketing PlaybookThe company I work for has evolved and grown over the years, especially on the marketing front which stimulated us to undergo to task of…Jun 27, 2019Jun 27, 2019
Cassie CooperWhich Vehicle Drives Your Emotions?In my years of experience in the automotive industry, I have noticed that automotive OEM’s try to create a portfolio of vehicles within…Jun 23, 2019Jun 23, 2019
Cassie CooperThe Why Behind Maintenance CareWith over 44 million views on Ted.com and 15 million views on YouTube.com, Simon Sinek’s classic “Start With The Why” is a powerful speech…Jun 20, 2019Jun 20, 2019
Cassie CooperTeaching Dealers Buzz MarketingThis past week was exceptionally interesting because my department held a Digital Marketing Training session in Jacksonville, FL for a…Jun 20, 2019Jun 20, 2019
Cassie CooperLeveraging Artificial Intelligence in MarketingThis blog post is part of my series that is highlighting a few the speakers that I was inspired by from my graduate school’s recent…Jun 20, 2019Jun 20, 2019