Top 5 Strategies for Marketing and Selling Cleantech by Osiris James
When it comes to Cleantech Industry, a series of unique and distinctive marketing challenges comes into our way that enhances the distance between a lead and a sale. It is very important for dollar and wind companies to identify and use unique marketing methods that result in improved Return on Investment. After the inclusion of digital marketing options, the complications increases and to simplify the entire process, here we bring you top 5 strategies for marketing and selling Cleantech by Osiris James.

1. Blogging
Also referred to as a news hub or a blog, blogging can be considered as the epitome of the digital marketing world. The blog is usually used to improve search engine rankings and drive traffic to a website. The content can also be leveraged on the blog by publishing audio, video, and infographics.
2. Search Engine Optimization (SEO)
Developing a website cost thousands of dollars and they serve no purpose unless online visitors can see them. It is very critical to focus on the use of SEO Practices, pull in prospects and enhance brand visibility to make the most of one’s investment. A variety of practices and strategies are used to enhance visibility on sites like Google, Bing, and Yahoo through organic searches. SEO helps in pulling in buyers that are critical for a website to gain online visibility.
3. Targeted Social
Many companies are dependent on junior-level staff or interns for the management of social media and then crib about not getting the desired ROI. It is important to make use of certain well-thought strategic plans that help business get better social media results in such a way that it correlates completely with the bottom line. Social media must be scaled in such a manner that it not only fits perfectly well with the budget but also render better than the best results.
4. Earned Digital Media
Earned digital media brings a lot of benefits, for example, building reputation and trust by getting key messaging published in blogs, online news, social media sites, etc. SEO can also be increased by including inbound links in the earned digital media. It is a proven fact that people mostly get influenced by people whom they trust. Here, spokespeople are encouraged for participation in online editorials, guest blog posts, online radio shows and YouTube interviews.
5. Digital Ads
Digital ads can be used in the form of banner-ads, video pre-roll, social media, these ads are designed in such a way that different demographics are targeted depending on the business goals.
For narrow targeting of Cleantech business, digital ad placements prove to be appropriate. Depending on the business goals, choose an appropriate strategy that helps in meeting these goals in the most efficient manner.
