The Aspiring Appreneur

The beginning of my Appreneur journey

I am Zeke and I am an aspiring appreneur. I would like to document my travels of how I reach appreneur success. What makes me so special? Absolutely nothing but I want it and I am relentless. I have written two blogs prior to this, one on becoming a master in Starcraft II and the other on being a self taught developer and getting an Android job. Both of these goals were achieved. I hope to share the lessons I learn along the way.

My current situation

I have an app that has under 50 downloads with no business model. The app is in a saturated market. I hope I have a niche. I appreciate Material design. I really want my apps to look great. I do have some users. I have high ambition and many app ideas.

Current stats

  • Downloads < 50
  • Reviews under 5
  • Money earned $0
  • Money Spent $15

Experience & knowledge

  • I have freelanced as an Android developer
  • I have several years of professional Android development experience. I have released several personal projects, all of which have under 300 downloads and have made no money.
  • As a professional Android developer I have worked on a handful of big brand applications.
  • I have about a year of business development experience
  • I have professional experience pitching and doing sales
  • I have read a handful of business books, including The Lean Startup, Running Lean, Start Small stay small a developer’s guide to launching a startup and Positioning the battle for your mind.

Current Tools

  • Mixpanel — I have a some analytics set up in my current project. My knowledge of interpreting analytics is minimal
  • AppAnnie — which I am currently only using to see my ASO keywords.
  • Trello, for organization
  • Google Keep for quick notes and ideas
  • Squarespace for my onepage
  • Facebook groups and reddit for feedback and advice.

Plan of Action

My currently project Vocabulary Expertise does everything I set out for it to do. It is not very compelling. It is also not very efficient at teaching vocabulary words. I do think it has some charm as some people are using it. I have an idea to make the app more social and interesting. I have a trickle of users. Since the app is not ready for prime time I am not too worried about getting many users. I am not sure yet how much I should work on this vs starting a new project. I would like to work on the business and marketing side of this app. That is where I am in need of the most experience.


  • Start an Appreneur mastermind group.
  • Understand my market more
  • Do some more customer development.
  • Add a business model
  • Do some more marketing
  • I really need to do some ASO, currently I am getting very few views or downloads from GP

Check out part two Here:

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