Marketing is a vital part of every business.
COVID-19 has forced many of us to re-evaluate our marketing budget and goals. Many companies have reacted by drastically cutting marketing spend, cutting off an essential lifeline to customers. However, we believe there are many creative and unique opportunities for companies to strengthen their business through sustained marketing in this environment.
In fact, data suggests that during shelter-in-place, people are spending more time on their screens than ever before. This means more ad inventory and a more engaged audience. Combined with reduced demand, this results in one of the most attractive ad-buying opportunities in years. Further, people will remember the brands that stood out during difficult times. The long term brand resonance of strength in adversity cannot be ignored.
As two marketers who believe in the strength of community, we built this website as a resource for all of us to help each other:
For marketing professionals:
This is a place for marketing job seekers and employers to find each other. For marketers that are getting laid off / furloughed, this can be an opportunity to explore fun projects in different verticals, build new skill sets and “get over the hump,” while connecting with employers who are continuing to invest in marketing.
For employers, it is a chance to access a wide base of marketing talent that otherwise might not exist. We’ll post interviews with marketing professionals sharing their take on how to stay upbeat, keep your marketing fresh, and share best practices.
Whether you are a marketing professional or a marketing manager, we all have the power to turn marketing into an opportunity and not a crutch. We believe in you!