Omni-channel with ClearSkip
While online commerce could be a great way to push to consumer what they NEED, their offline counterparts are still holding the market share because they focus on what consumer WANT. Often the NEED starts with a search online either via portals or social pings & ends up at a store once it becomes a WANT. This leaves great scope to enhance & influence the consumer interaction with a SKU at a retail store shelf by providing relevant & crisp SKU details, social likes & dislikes etc and a super easy payment & checkout experience.
At its core, omni-channel is defined as a multi channel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.
Four Ways Amazon Is Beating Retailers & how ClearSkip can help.
This is purely a trend change & brick & mortar retailer have few options left to compete with likes of Amazon.
“This year is starting to be an exceptionally disruptive one for traditional multi-channel retailers. Even stalwarts like Wal-Mart, Macy’s, and Sears have announced store closures in the face of renewed online competition and threats to their traditional store-based business models.”
Key is to offer your consumer a better shopping experience & TECHNOLOGY could help retailers gain the lost grounds by giving opportunity to platforms like ClearSkip they stand a chance to gain footing against juggernauts like Amazon.
Vote for ClearSkip
Ready to cast you votes this year. Give us a leg up by casting your votes to ClearSkip. Let’s bring back the joy in shopping again.
“According to an annual holiday survey by Deloitte, shoppers plan to spend an equal amount online as in physical retail stores for the first time this holiday season”
Target and Best Buy can’t wait for shoppers to shift from election mode to the holiday spirit
Originally published at blog.clearskip.com.