A Landing Page is a unique page on your website where the visitor arrives after clicking on your ad. It is specially designed for a single focused conversion goal. Hence, a landing page is designed, written and developed with one business goal in mind.
Landing Pages are a very significant element of your PPC marketing strategies. They are the first step towards the conversion funnel. And they also have the potential of converting your website visitors into leads and sales.
You can always benefit from high converting landing pages because high converting landing pages mean more conversions, more conversions mean…
Facebook has come a long way from being the largest social media network to becoming one of the ideal platforms for online advertising. Nevertheless, Facebook is one of the most powerful marketing tools. It is not only affordable but effective enough to grow your business.
As a matter of fact, a lot of marketers and advertisers have delved into Facebook Ads. They have used it to grow their business online.
Furthermore, a lot of advertisers have this misconception that Facebook Ads are complex…
Google AdWords is one of the well known online marketing platforms in the world and for this reason, it could be the best source of growth for your startup.
Many advertisers, especially those of the startups fear AdWords of being too expensive and complicated. However, the reality is a bit different.
As a startup, you need to find new ways to use Google AdWords to its optimal level so that you that it can prove to be an effective platform for you.
If you are a startup and…
Whenever we talk about internet marketing, the first option that comes to our minds is either of Google Ads or the Facebook Ads. Although these two platforms are kings of social networks, there are other networks as well that hold relevant importance when it comes internet advertising. One such network is popularly known as LinkedIn.
What most people think of LinkedIn is that it is a great platform for staying in touch with professional contacts as well as making connections. But they usually forget to realize its marketing potential.
Startups have been in vogue these days. There is so much buzz about startups. Sometime back the idea of building your own start-ups sounded a bit weird to the ears. People were not much aware of the start-up trend. Hence, they thought start-ups as an alien concept.
Sooner or later, people started executing their business ideas into actions and so the trend of startups begun.
The idea of building the startup is comparatively easy than the execution. The probability of failure was much higher than that of the success of a startup. Young entrepreneurs usually lacked in expertise and hence…
Facebook is one of the most popular advertising platforms with an extensively large user base. It has made an unbelieveable change in the history of advertising since 2004. It represents the biggest opportunity in the online marketing space.
Owing to its progressive popularity, Facebook has become high in demand.
Facebook also offers increased brand awareness and more customer engagement to a lot of businesses whether they are small, medium or large in nature.
While some marketers are earning huge profits from Facebook, there are still some marketers who face failure in spite of putting in their 100% effort.
Everyone who knows Google AdWords is familiar with the term Quality Score in one way or the other.
According to Google, “Quality Score is an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions.
The Quality Score is a way of rating the relevance of the keywords, ads and the landing pages. Therefore, it becomes one of the most important aspects that an advertiser looks for.
Generally, the Quality Score is taken as a number between 1 to 10. …
Everyone knows that starting a business is quite challenging and when it comes to a startup, it becomes even more challenging. But just because building a startup is difficult does not mean that it is impossible.
Every year there are countless startups that start their journey towards success but a majority of them fail on their way due to a lot of mistakes. However, they say that making mistakes is an indication that you are growing, but in case of a startup, even the smallest of mistake could cost you a lot in the long run.
Irrespective of having an…
Google AdWords allows a features named as Remarketing in which you can show your ads to the users who have already visited your website in the past.
It is one of the best ways to connect to a visitors who visited your websites but did not complete the desired conversion goal.
With remarketing, you can position your highly targeted ads in front of the audience who had previously visited your website, as they browse somewhere else in the internet.
Remarketing is also known as retargeting. As your past site visitors are already familiar with your brand, hence, they are much…
The world has become digital, so has the advertising space. Earlier the businesses use traditional forms of advertising like the direct mail, TV, Radio and even print advertising.
But as the world evolved digitally, the advertising space transformed itself from traditional methods of advertising to digital methods of advertising.
One of the very popular forms of online advertising is the Pay Per Click Marketing. Over the years it has proved its worth of being one of the set platforms for online advertising.
Owing to the fact that PPC is dynamic in nature and is always changing. …