Sara Blakely, Founder and CEO of Spanx, has a killer instagram account. She displays the good, the bad, and the ugly 24/7. But the most memorable post, actually was an Instagram story she shared about a year ago. She was writing with a big, red marker on one of those flip charts. She wrote one sentence, “Sell the problem you solve. Not your product.” In the world of affiliate marketing, copy is king. Use your copy to sell the benefits of the product you are affiliate marketing. I’ve put together a list of five top copywriting tips for affiliate marketers to follow when trying to optimize results.
1. Grab their attention
Right from the start, you should be reeling consumers in. You can increase the conversion on your page by something as simple as changing the headline. Think about an affiliate marketing funnel. You need great headlines that create empathy if you want them to click (and the higher your click-through rates, the lower your cost per click). Mention your audience in the headline, a pain point your audience is dealing with, or the benefits your product offers your audience (again, sell the problem you solve!). These are easy ways to create eye grabbing headlines that connect in a meaningful way.
2. Inspire them
Now that you’ve got people paying attention and actually reading your content, you have to connect with them. You must give them inspiration in the form of what they can achieve and what goal they can accomplish by using your products. People are used to inundated mailboxes full of requests, work, and often negativity. It’s important not to underestimate the potential impact one of your sentences might have on their day. Foolproof ways to incorporate the power of positivity into your copy including using words like “free” “proven” and “new.”
3. Aim for “easy reading”
Opt for keeping it simple in regards to crafting the actual language of your copy. This way your content is available for all, steering clear of lingo that would alienate any one subset of potential consumers who might not have the technical knowledge base. One tried and true trick is to write your copy as if you were having a conversation with your future consumer in the same room. Be brief. Use each word to get your point across. Separate your paragraphs into sizeable chunks that are easier for online consumption.
4. Spell it out
When writing copy for a product you believe in, It’s easy to assume that readers will know the value right off the bat. I’ve learned, as Sara Blakely’s instagram story so aptly showed, that you have to spell out the benefits for people. Describe the solution your product solves so readers can picture themselves using the product.
5. Do your research
Pretend you are a journalist. Asking questions is the key to efficient research. Start by going broad and getting the overall gist with questions like “What is the product’s distinguishing features and how do these features offer benefits to the consumer?” Then go deeper and figure out who the heavy users of your product will be. Tailoring your copy to an ultra-specific audience will build trust, form community, and position your site as an authority within the product’s respective industry.