2 Things Every Highly Shareable Post Needs for Your Business Blog
Understandably, you want your business blog posts to “go viral”, but you might not be sure how to encourage people to share them once they’re published. If nobody shares your post, it won’t get the exposure it deserves, and your content marketing efforts will produce less than desirable results.
By ensuring that every post is highly shareable, you increase the chance that people will post it to their social media accounts, for all of their friends, fans, and followers to see. Creating highly shareable content isn’t rocket science, but it does involve a bit of thoughtful editing before hitting the Publish button.
In this post, we’ll teach you two core elements you can include in every blog post to increase its chances of being shared. Also, look out for a bonus tip at the end!
- To get the most out of your incredible content, you have to make it shareable.
- Elements such as tweetable quotes and social sharing buttons make it easy for people to share links with their networks.
- Offering atypical options (such as PDF downloads) gives you an extra edge, because your blog posts can be shared in multiple formats.
1. A Click to Tweet Button
A Click to Tweet button is fairly self explanatory. It’s simply a link that makes it easy for users to tweet a predefined snippet of text from an article. You can usually spot one because it stands out from the rest of the copy, catching your eye as a tweetable quote.
They might be used to highlight clever ideas, funny quotes, and interesting statistics. Tweetable snippets provide well-composed phrases about relevant topics, so readers don’t have to dig for the right words themselves.
To summarize, a tweetable quote will:
- Be a powerful idea, quote, or statistic, written in less than 160 characters.
- Stand out from the rest of the content visually.
- Ideally be paired with a Click to Tweet link.
We recommend including at least one or two tweetable quotes per blog post, which is advice we practice ourselves.
How to Add a Click to Tweet Button
Now, when you’re writing a post in WordPress you will see a small blue Twitter icon in your text editor. Simply click this button and fill out the provided text boxes.
That’s it! You’ll now have a beautiful tweetable snippet show up in your final post.
2. Social Sharing Buttons
Social sharing buttons make it easy to share a post to sites like Facebook, Twitter, and LinkedIn. They are usually clustered together at the beginning or end of the post, and come pre-loaded with the post’s information. This means that the reader doesn’t have to manually copy and paste the article link into each social media site.
Naturally, WordPress has many options for adding these to your site. There are premium solutions like Easy Social Share Buttons, and free standalone options like Social Share Buttons — Social Pug. However, these buttons come bundled in the highly popular Jetpack plugin, so this might be the easiest route for getting started quickly, especially if you’re already using it.
We recommend activating social sharing buttons globally through your website’s blog. This is simply more practical than trying to add them individually to each post.
- Add the top 2–3 networks by default, including Facebook and Twitter.
- Pinterest and Instagram are ideal if your blog posts often include eye-catching visuals.
- If your company often works with other businesses and professionals, include LinkedIn.
- Reddit might be a good inclusion if your content is a bit different than the norm.
Just bear in mind that offering too many choices could have a negative impact on shares. Try to narrow your list down to the ones you want to target the most.
How to Add Social Sharing Buttons
In the event you are already using Jetpack, enabling social sharing options is a breeze.
First, navigate to Settings > Sharing from your WordPress dashboard. Then, under Sharing Buttons, drag and drop your preferred services into the Enabled Services section.
Finally, choose the style of button you’d like for your site.
Save your settings, and check your blog posts to ensure the sharing buttons are showing correctly!
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