Your 4 Step Guide to Driving Traffic to Your Business Website with Guest Posts
You’ve poured yourself into building the perfect website. But now, you realize nobody is visiting. How do you build up authority and attract organic, quality attention to your business website without spending thousands on advertising?
Guest posting is a powerful way to get you started. It builds your reputation by demonstrating you know your chops on established blogs in your industry, while attracting traffic from your target market.
That said, we’re not here to convince you whether guest blogging is worth your time. Today’s goal is to teach you how to be effective once you decide to do it!
Step 1: Prepare Your Blogger Hit List
First, you need to find authoritative bloggers whose readers match your target market.
Let’s say you run a painting company in California. You’ll search for every blog that discusses topics related to painting, interior design, and exterior remodeling, or otherwise shares a similar target audience to yours:
Above is an example of how to format your hit list in a spreadsheet. Don’t hesitate to add columns for contact details or relevant information you find in your search!
Start by filling your spreadsheet with blogs, websites, and people in your business’ niche that you’re already familiar with. We bet you already subscribe to a few.
Next, take your target SEO keyword list and enter each one into Google in turn.
The first two pages are filled with the webpages that hold highest authority for the keyword in question. Review each result and confirm whether the site allows for guest posts, adding each that does to your spreadsheet.
Take special note of which results are blog posts, writing the author names in a list as you work. By the time you’ve exhausted your keyword list, you should have at least a few author names saved. Do the same thing you did for your target SEO keywords: search by author. This time, find out where else they’ve been writing. Chances are, these sites will overlap with your target keywords. Add them to your spreadsheet, too!
Step 2: Create Killer Post Ideas
Now that you know who you’re targeting, it’s time to craft post ideas.
Two to three ideas per pitch is best, because it gives the editor a good variety to choose from without wasting their time on an exhaustive list.
How to Generate Post Ideas
Jot down all the post ideas that come to mind through this process:
- Identify the main topics that each blog talks about. You may have already begun this process while creating your hit list!
- Take the time to understand what works for each readership. What type of articles are most popular? Snoop around and read top articles. (To quantify this, check for an active comments section and high share counts.)
- Check out the length and format for top articles. Are they long? Short? ‘Listicles‘?
These answers will identify the kind of content that the blog is likely looking for, and as such, what you should look to write.
By now you have a solid list of data and a nice list of inspired ideas. Take what you now know, and work through your ideas until you have whittled down to two or three specific concepts.
How to Format Post Ideas
A post idea is only as good as its execution, so you’ll format each with the following structure:
- A clear headline that explains what the article is about. (Here’s an infographic on how to formulate strong headlines.)
- One to two sentences briefly synopsising what the article will cover.
- An overview of the exact value or takeaway the reader gains.