Cliff Johnson – Medium

Cliff Johnson

Cliff Johnson

How Does An Idea Spread on Social Media? Follow the “Framers”

Some of the most sophisticated government affairs executives I work with use social media not as a digital soapbox, but as a listening…

Jul 7, 2017

How Does An Idea Spread on Social Media? Follow the “Framers”

Jul 7, 2017

Cliff Johnson
in
NJ’s Rotunda

The Anatomy of a Super Advocate

Note: This article was originally published in the May 2017 issue of narfe magazine.

Jun 2, 2017

The Anatomy of a Super Advocate

Jun 2, 2017

Cliff Johnson
in
NJ’s Rotunda

“Moneyball” Politics — Are We Doing this Right?

“It’s about getting things down to one number. Using stats the way we read them, we’ll find the value of players that nobody else can see…

Aug 31, 2016

“Moneyball” Politics — Are We Doing this Right?

Aug 31, 2016

Cliff Johnson
in
NJ’s Rotunda

Three Ways to Boost Grassroots Participation Back Home

Don’t Lose Your Momentum — Equip Your Advocates for Success

Aug 2, 2016

Three Ways to Boost Grassroots Participation Back Home

Aug 2, 2016

Cliff Johnson
in
NJ’s Rotunda

Are you with me? Three Reasons to Measure Relationship Strength in Washington

The Value of Using a Scorecard Framework

Jul 5, 2016

Are you with me? Three Reasons to Measure Relationship Strength in Washington

Jul 5, 2016

Cliff Johnson
in
NJ’s Rotunda

Is Your Fly-In Best in Class?

It’s that time of year again, when grassroots advocates from around the country travel to Washington, hoping to convince lawmakers to take…

May 10, 2016

Is Your Fly-In Best in Class?

May 10, 2016

Cliff Johnson
in
NJ’s Rotunda

Social Media for Advocacy — You’re Using It Wrong

It’s hard to imagine a life before social media, even though some of the most popular platforms are less than ten years old. The rapid…

Apr 14, 2016

Social Media for Advocacy — You’re Using It Wrong

Apr 14, 2016

Cliff Johnson
in
NJ’s Rotunda

Trying to solve your grassroots engagement problems? Stop making sense.

In the study of psychology, there’s a concept called the “makes sense stopping” rule. It states that when presented with a difficult…

Apr 7, 2016

Trying to solve your grassroots engagement problems? Stop making sense.

Apr 7, 2016

Cliff Johnson

Cliff Johnson

Father, cyclist and occasional triathlete. Head of marketing @BGOV. I help advocacy organizations improve their performance. Tweets are my own.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams