These ideas are crucial for a startup. I experienced them personally and described how we learned when to throw unremarkable out the window in an article, Your Product Isn’t Growing Because It Sucks.
Some of the key takeaways that I mention in Explosive Growth are :
- Net Promoter Score (NPS) & retention were the two metrics that made it clear that our product was ordinary at best.
- Marketing a product with a low Net Promoter Score (or retention) is essentially saying to potential customers, “Hey, my product sucks, come check it out.
- Having a remarkable product is not subjective. Either people remark and it grows organically or they don’t.