Housing funnel

The housing search is almost over.

With housing — SF in particular — I went in thinking it would be a funnel problem. I thought we needed to stack the top of the funnel to increase our chances of finding a match, and that the process would be easy to narrow.

This, however, didn’t prove to be completely accurate. The inconsistency in listings meant that it was a constant struggle to fill the top of the funnel. Also, more often than not, we’d lose a strong place because we didn’t work fast enough to visit and apply.

As we come closer to the end of our current leases, we’re operating in such a way that is more immediate and more engaging. Instead of the “online dating” method in which we show high interest and feel out all of our options in the hopes of optimizing among them, we’re now pursuing a tried-and-true method of investing in the places that look interesting to us.

In searching for housing, it’s easy to find every little detail wrong about a place. Honestly, there’s always going to be something not-quite-right about a place. For us, since we’re renting, it’s less of an issue — I’m not looking forward to buying a house, not just because of prices in the Bay Area.

The funnel problem is a balance between giving devoted attention to the prospective apartments and finding a variety of places to view. We’re almost there, but it’s been an interesting learning experience.

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