Clint GergenWhat I learned from the (SEO) Search Engine Optimization Training and Certification.The first thing that surprised me was the number of basic searches that people use Google for. Call me weird but I never liked Google for a…2 min read·May 3, 2023----
Clint GergenWhat does it mean for a leave of absence for vice president of marketing and mainstream marketing…Reports went out last Friday that Bud Light’s vice president of marketing is taking a leave of absence. Alissa Heinerscheid’s place will be…2 min read·Apr 26, 2023----
Clint GergenLast Friday, Budweiser released a public relation ad featuring one of their iconic Clydesdales.I got the feeling that it was trying to reestablish a connection to their audience. The company has been silent the last few weeks in…2 min read·Apr 21, 2023----
Clint GergenComing up with good ideas for the wolves_against_bullying campaign was more difficult than it…https://www.meltwater.com/en/blog/how-to-create-a-pr-campaign2 min read·Apr 21, 2023----
Clint GergenI don’t think things are going the way that Bud Light planned.They may have been aware that there would be some push back but I don’t think they believed it would be to this extent. There has been an…2 min read·Apr 20, 2023----
Clint GergenAudience Accessibility is a concern that is happening with a public relation crisis right now.The choice of offering and making Dylan Mulvaney a spokesperson for the Bud Light brand was a controversial one to say the least. Whoever…2 min read·Apr 18, 2023----
Clint GergenAudience Segmentation is an important component of public relations that many companies are not…We learned that Audience segmentation is the strategy that puts people into groups based on specific criteria. This is done so that a more…2 min read·Apr 16, 2023----
Clint GergenCaroline Calloway Reflection Paper on creating a fake Instagram persona just to go viral.Back in 2012 when she started all of this as she turned twenty things did not turn out as she would have planned. Caroline Calloway wanted…3 min read·Mar 19, 2023----
Clint GergenEven though Cancel Culture was able to cancel some that were involved with the Hogwarts Legacy…The group of people who are openly are against J.K. Rowling because of what she tweeted back in June 2020. The first post was her voicing…3 min read·Mar 17, 2023----
Clint GergenKnowing which Influencer to choose will be an important decision.With the internet having so many different messages on so many platforms it is an almost overwhelming task to sort through all the…2 min read·Mar 16, 2023----