As BuzzFeed Tasty yet again sets the record for most views in a single month, one thing is clear — we’re witnessing an explosion of a brand new digital video format.
Bite-sized, typography-intensive videos are all over the place these days and marketers agree that this new breed of social video is on its way to becoming an integral part of any social marketing campaign.
It’s quite simple, really. Social media audiences are now used to consuming short and silent-friendly videos — a smashing 85% of Facebook video is watched without sound! …
Companies might think that the best way to promote their products, services or company is just to talk about it a lot, which is not exactly true. Good business and promotion is about building trust with your consumers, no matter if we talk about B2B or B2C, and content marketing is a tool to do it. Look how powerful it is:
People hate online ads. But brands have to promote their products and services to reach customers and B2C and B2B companies use online marketing as a big part of their promotion. So what do they have to do to get to would-be consumers without getting them irritated by ads? It seems obvious! They have to find ways to naturally integrate ads within websites which are visited by their potential customers. This is what NA is about, and it’s getting more and more popular.
In short words, native advertising refers to paid ads which match the form, feel and format of…
I guess you won’t be surprised to find out that there is no strict path to becoming a Content Manager. And probably never will be, so stop waiting for that “how to become…” blog post. Most Content Managers have backgrounds related to copywriting, public speaking, digital marketing and journalism. But I wouldn’t be surprised to meet some qualified “salesman” in the field — they have a lot of customer insight, which is a great asset. My journey started with an editorial/storytelling role in video marketing.
You’ve guessed, we’re working on a new video. Excitement max.
“But you’re a video marketing company, what’s the deal?”. Almost correct. We’ve been doing videos for years. But some projects are just different, for everyone in the team.
Why this time? Because we’re working with one of the hottest Polish start-ups right now. Wearables, Human Enhancement Technologies, huge Kickstarter success. That’s what Neuroon, the intelligent sleep mask which adapts your biorhythm to your lifestyle, is about. But let me get to the point: why a product launch project is rewarding for everyone in our team.
Our clients know we have the talent and experience to deliver exceptional marketing and communication strategies and tools (we ❤ video). We’re looking for someone who loves project management and wants to guide the production process to final deliverables which make you go WOW!
We have grown from an explainer video company to a communication studio assisting our clients on many levels — from marketing strategy to training, sales support and internal communication challenges. We’re looking to expand the team with a person who is fluent in digital campaign sales and delivery.
- pitching digital marketing solutions to targeted companies in selected industries (value proposition, offer creation, follow-up with leads, client relationship management etc.)
- planning media strategies, selection and purchase of media
- coordinating the in-house production team and other contractors/ collaborators (e.g. publishers)
- delivery, testing, optimisation and reporting within projects
Because we are a small team dealing with big clients which we really care for, this is a place where you will learn how to master client service.
- create strong proposals for our potential clients
- identify and suggest best matches for our client needs (strategic approach, creative concept writing)
- prepare and conduct mailing campaigns, participate in the lead generation and nurturing process