Budget-friendly Product Photography Tips for E-Commerce
Buyers don’t have time to spend on your site the whole day. So, you have to present your offers swiftly. Product images often shortcut your way to show something to your clients within seconds. And yes, without describing too much about it.
A buyer always depends on the quality of the photos. So, quality must be your first choice. And here, product photography plays a crucial role. It ensures transparency as well as a sense of trust which is good for your e-commerce.
But first, let’s get to know what actually product photography is?
It is simple than you can imagine.
Capturing the photos of your products is what we call product photography. Sometimes people also refer to this as commercial photography.
Whatever people refer to doesn’t matter. At the end of the day, all indicate the same in meaning.
All have the same purpose here. And that is increasing customer engagement and sales.
And this raises a question. How product photography increases conversion rates?
The answer lies within us.
The human brain processes visual information more efficiently than other forms. And it is proved by science already.
However, it is our brain that makes us fall for the visual arts easily rather than words or sounds.
In fact, we can learn about a thing easier if demonstrated visually. That’s why for e-commerce, images play such important roles.
It serves a certain purpose resulting in better customer engagements.
First of all, it ensures the quality and appearance of the products. And customers love it.
Secondly, it enables a triggering point in our brain which lets us detect a creatively presented online store ultimately convincing us psychologically to make purchases from it.
But product photography is not an easy task. So, what do you do? And how to do when your wallet is breathing almost it’s last?
At first, determine what type of photography you’d like to do today. Basically, there are two major types of photography styles regarding e-commerce.
The first one is all about your products. Nothing else.
The second one is about the contextual use of the products. You can see what your products look like along with how they will fit in the context in this category.
They require a different setting as well as different costing ranges.
But the recommended style is the first one. The latter costs more and often require a larger setting.
However, let’s have a look at how you can complete your product photography with the minimal resources available.
First, make a list of the items required. It should be-
1. A camera
2. Light sources
3. Shooting studio and products
4. A tripod
5. Post-production (not equipment, but requirement)
So, you have the right camera for your shoot. A smartphone with a good quality camera will do just fine if you have medium-sized products to shoot.
Use a tripod for steady output. It will ensure consistency and cut your labor in the post-processing session.
Gather light sources. Perfect daylight will spare you from spending on the external light sources. But if not possible, bring at least two light sources to place beside the products closely.
It is not mandatory to have a studio. You can do it in your living room too. Use a chair or table to place a whiteboard or paper that will serve as the background of your products. Let no light enter the mini-studio set on the table except for the required.
Take the necessary shots. Sort out the best ones. Do some post-processing. And yes, you are ready to go.
So, it’s not that difficult and costly as it seemed. Apparently, yes.
But it is always recommended to consult a professional. Obviously, they know better tactics that you might not. And, in a competitive marketplace like e-commerce, everything matters.
