Latest SEO Trends That SEO Resellers Cannot Afford To Miss
The value of SEO is well-known to all the industry stalwarts. Over the past few years, SEO has gained immense significance as a marketing strategy. For SEO, 2015 has been a year full of growth. It is thus not astonishing to note that according to the Global Digital Advertising Report conducted by Adobe, search engine marketing spend increased 12% globally in just one year (2013 to 2014).
Now, all eyes are on 2016. This year is going to be a further trendsetter. Hence, SEO resellers need to watch out for latest trends in SEO that will soon become talk of the town. Let us discuss the top five SEO trends that will dominate in 2016.
MOBILE OPTIMIZATION IS NEED OF THE HOUR- There was a time when desktop optimization was of utmost priority, but with a drastic increase in the number of smartphone users, several brands went mobile-friendly. The Professional SEO resellers need to understand that today the audience is not limited to only one place, they are browsing the web through laptops, mobiles, tablets, etc. So, it is high time that best SEO service providers change the conceptualization and creation of SEO marketing strategies in a way that mobile optimization is achieved.
INTERACTIVE CONTENT WILL CONQUER THE MARKET- ‘Content is king’ might be an old news for many, but the trending news is that relying on written content alone will be of no use. As millennials find visual content greatly shareable, so the trend is set to change. The visual form of content like infographics, images, videos, etc. will soon outdo the written form of content. For instance, Google is experimenting by putting up video ads in search results. Therefore, the SEO service providers who will not embrace interactive content will be left behind.
LOCAL SEO WILL BE CRUCIAL –With 59% of consumers using Google every month to find a reputable, local business, local SEO business marketing is going to steal the crown this year. To keep pace with the changing scenario, SEO resellers must provide the client with their local page having details of business, address, etc. Thanks to the Pigeon update by Google, one just needs to let Google know what and where their business is, rest Google takes care of. Also, for better ROIs, update similarly on Yahoo, Bling, etc.
CONTENT SANS USER INTENT WILL LEAD NOWHERE- Normally, SEOs do not bother about it, but user intent is one of the most crucial parameters for building content strategy. In terms of engagement, effectiveness, ROI, content available to the users must satisfy their expectations. The content crafted should be compelling enough for the users to engage and for that it must be exactly what the users are looking for. In the long run, it makes a brand trustworthy among its audience to rely on their content.
SOCIAL MEDIA CONTENT WILL BE HEAVILY INDEXED- Now is the time for social media content to rule the facets of digital market. Google is already in talks with social media giants like Facebook, Twitter, to enable their content to appear in its search results. Also, SEO resellers must keep in mind that now is the age of ‘out of sight, out of mind.’ So, social media engagement is crucial for any business to grow.