Claudiu MurariuIncrease your revenue by 100% with a simple hack — The Rule of 72Growth is at the epicentre of any business and deciding to double the revenue might seem like a daunting task.2 min read·Feb 19, 2019----
Claudiu MurariuWhich are the trends in analytics for 2019?The world of analytics took a turn for the best last year, and 2019 looks even more promising.1 min read·Jan 21, 2019----
Claudiu MurariuHow to define a highly engaged SaaS userWithout any further ado, a highly engaged user is defined as someone who regularly receives value from your product.5 min read·Jul 3, 2018----
Claudiu MurariuAn analysis of the role of the pricing page in your conversion funnelThis was the hypothesis of one of our clients: a complex pricing strategy leads to lack of clarity and thus to fewer sign-ups.5 min read·Jun 22, 2018----
Claudiu MurariuHow to analyse customer paths?This is the question that is on most marketers’ mind: what are the exact paths that customers use to convert?4 min read·Jun 19, 2018----
Claudiu MurariuIs your churn problem actually an onboarding problem?Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the symptoms alone, while ignoring what…6 min read·Jun 8, 2018----
Claudiu Murariu4 essential questions for optimizing retentionI always strive for zero churn.5 min read·May 31, 2018----
Claudiu Murariu4 tried ideas on marketing automation enrichmentI used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me right: guilty!8 min read·May 24, 2018----
Claudiu MurariuDear developers, why do you still hate marketers?I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer, so I know the ins and outs of this job, the…5 min read·May 11, 2018----
Claudiu MurariuHere’s how we helped a customer optimize their live chat strategyIf you offer live chat in your app, you will surely have asked yourself one of the following questions at least once so far:6 min read·May 4, 2018----