In a world where people’s expectations are constantly changing, businesses need to think about new ways of working to succeed.
At the Vision conference last year, Mark Curtis from Fjord touched on this as part of his presentation about living services. He talked about “living operations” when describing the organisational change needed both from a culture and operations perspective as part of the “digitisation of everything”.
I found it an inspiring topic and have been thinking about how this concept impacts the communications environment and more specifically communications planning.
To give some context, I have come from a world where…
Most business leaders today recognise and understand that reputation is important. Yet many feel that they could be better prepared to manage reputation issues when they arise.
When a major crisis hits the news, it is often immediately followed by commentary from industry experts on what the affected company should — or should not — be doing. Hindsight, they say, is a wonderful thing. So instead, I wanted to share some of my top line thoughts on how companies could approach crisis preparedness planning, which I hope you will find useful.
Issues that can potentially damage a company’s reputation can…
Clients. Can’t live with them, can’t live without them. We’ve all heard this phrase at least once right? Or perhaps we’ve even experienced the sentiment. I know that I have in the past.
So I wasn’t overly surprised to hear that the words battle, conflict and fight are the most frequently used words when describing client-agency relationships. This, according to a presentation by Prof Tim Hughes and Dr Mario Vafeas from Bristol Business School, UWE, hosted by the Bristol and Bath Marketing Network last week. …
Communications Consultant, Interim and Strategic Projects.