TL;DR #2 YouTube Status
Like most social hierarchies, the YouTube fitness community has its own spectrum of high and low status vloggers. The higher status channels have emerged on top due to their knowledge of the age demographic of their viewers and what sells to these viewers. The lower status channels rely on a more informative approach and lack the resources to compete with bigger channels resulting in slower growth of their YouTube status. The higher the status a YouTube channel has, the less the content creator relies on informative tips and information to draw traffic to their channel.
Higher status vloggers are less worried about providing informative content because they are more experienced with the popularity of certain types of content on YouTube and they know what sells. The use of click bait on videos is the most frequently used strategy for high status channels to draw in more viewers.