Why your company will cease to exist.

There is a very high likely hood that your company will cease to exist within next decade. There are many reasons why companies fail, but there are some that are rather too obvious. Below are three I see as red flags.

  • You do not understand your customers — your executive team is full of grey haired gentlemen who only understands their generation. They are unprepared for current and prospective customers. You are impressed by powerpoint mocks of a desktop app, and treat mobile as a check list item.

Many airlines fall into this category. They will be replaced by yet unknown startups.

  • You continue to use management strategies that were designed before computers were a thing. You move at a rate companies used to move in the 70s and 80s. You appreciate proven methods and do not want to rock the boat.

Many insurance companies, healthcare companies fall into this category. These will be replaced by some known and many yet unknown startups.

  • You think squeezing every last penny out of your customer is a good thing. Your biggest worry is leaving money on the table. You incentivize your sales team to milk customer accounts and push them to sell multi year ELAs.

Many enterprise software companies fall into this category. These are already being replaced by SaaS companies.

If your company exhibits one or more of these symptoms, you owe it to yourself to update your resume and actively look for a job in 2016.

Merry Christmas.

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