It’s a much more intuitive design process that’s hard to outright automate or leave to writers or content marketers.
Chatbots: an interview with Chris Messina, inventor of the hashtag
Fabricio Teixeira

I've been through this same problem.

The team created a long spreadsheet with intentions and bot answers (created by content marketers), but when we built a prototype from those answers, it just didn't feel quite right, then we needed to rewrite ourselves to make more sense.

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