Art Imitates Life In Digital Marketing

Claudia Lozada
Jul 21, 2017 · 3 min read

Is this the real life? Is this just fantasy?

House of Cards | Netflix

The arrival of Netflix has changed how people consume content like movies, series and documentaries. Now we experience this content completely through the internet.

People log in to watch new content that increases exponentially everyday, even just on the Netflix menu, the offer from which to choose may seem unlimited. This can cause the viewer to get lost in that universe, but not having to wait to the next week for the next chapter makes us finish a complete season in one night and start another the next day.

So the question is, how to get noticed? House of Cards solved that problem in a really unique way.

House of Cards | Netflix

Since the beginning House of Cards has been mirroring certain real life events surrounding american politics, through scenes on the series.

But pushing the game a little further is what they do best!

Last year a portrait was made by painter Jonathan Yeo of Kevin Spacey in the role of Francis Underwood as President of the United States. The painting was unveiled and exhibited in the Smithsonian in the National Portrait Gallery for several months. You can see the official video of the Smithsonian unveiling down below.

And later on that year House of Cards asked Pete Souza, the Chief Official White House Photographer during the Obama and Reagan administration, to photograph Frank Underwood as he would any other president, blurring even more the line between the fictional and the real world.

This commitement of House of Cards to take things to the next level is what makes the campaign one of the greatest Netflix has ever done.

Here are some of Pete Souza’s candids of Frank Underwood around Washington, D.C.

Underwood 2016 | Pete Souza
Underwood 2016 | Pete Souza
Underwood 2016 | Pete Souza
Underwood 2016 | Pete Souza
Underwood 2016 | Pete Souza

Sources: http://www.smithsonianmag.com/smithsonian-institution/frank-underwoods-presidential-portrait-goes-view-national-portrait-gallery-180958212/ http://www.adweek.com/creativity/netflix-got-pete-souza-obamas-photographer-to-shoot-candids-of-frank-underwood/

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