The Metaverse: A 2022 Trend?
In October 2021, Facebook announced its rebranding to “Meta ‘’ and its new Metaverse, creating FOMO (Fear Of Missing Out) worldwide, and introducing a large audience to the Metaverse, Play2Earn, NFTs, and crypto in general.
Finally we begin to glimpse the multitude of Metaverses, and not a universe unified by its standards as the Internet has been built.
Facebook’s recruitment ads for ‘Game Designer — Metaverse ‘, for its ‘Horizons’ team, promise candidates to build a social platform of user-generated content where people have freedom of identity and expression and can discover living virtual worlds that could not exist in the real world. This platform is global. We will be able to develop our “place” there and grow our communities, which will connect to it and be able to play in all kinds of ways.
Moreover, Microsoft hit back very hard by completing the acquisition of the game publisher, Activision-Blizzard, at $95 per share, when it was worth $65 the day before.
Microsoft already has a strike force in video games. It is, therefore, $97 billion that it mobilized to develop its video game branch which for the moment is based on the Xbox and gaming PCs.
The Metaverse in 2022
The Metaverse was undeniably one of the buzzwords of 2021 and now seems to be on everyone’s mind after the spectacular renaming of Facebook to Meta.
If there is little chance of seeing a “real” Metaverse materialize in 2022 (in the sense of a visually realistic world superimposing itself on the real world), we can expect this year to see a strong rise in power of services in the field of entertainment, culture, education or information, only accessible in 3D virtual worlds or in the augmented real world. In doing so, it is likely that the word Metaverse will be overused, to simply become synonymous with Web 3.0 — a Web where virtual and augmented reality, blockchains and tokens, anonymity and privacy, gamification and monetization are now central.
NFTs in 2022
2021 was also marked by the massive popularity of NFTs, which represented a $14 billion market this year on OpenSea, the main NFT trading platform — 646 times more than in 2020. Whether in the field of luxury, art, collection, gaming, sport or real estate, NFTs are now essential and are even now exhibited in the largest museums in the world (such as the ‘Hermitage of Saint Petersburg’, Russia).
From McDonald’s to Dolce & Gabbana, from Coca-Cola to Under Armor, Disney or Budweiser, many major global brands (and even institutions like UNICEF) launched NFTs in 2021. In 2022, all Samsung televisions (Smart TVs) will natively include an NFT platform, allowing NFT’s to be viewed or exchanged.
We can logically expect a boost of NFTs in 2022, whether for prestigious brands (the official Ferrari NFTs will, for example, be issued in March 2022, on the occasion of the start of the Formula 1 season) or multiple and varied games (as foreshadowed by Ubisoft’s NFT Quartz platform, launched in beta version in December and which will be fully operational in early 2022).
What is ClubRare Universe?
The dedicated metaverse platform scheduled to be released by ClubRare is a personalized mini metaverse that can be connected to other metaverse platforms. Individuals and anyone who wants to promote their brand can create a mini metaverse through ClubRare. Users can decorate both inside and outside of their mini metaverse to suit their identity. The mini metaverse is one axis of the AGOV token economy.
Learn more about AGOV Token in our previous article.
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