8 Ways to Promote Your New E-Commerce Website

Nearly half of small businesses in the US do not have a website, but competition will make them go online sooner or later. Here’s some tips to begin building your online presence.

Photo by Igor Miske on Unsplash

The internet has made financial success attainable for entrepreneurs, small businesses, and big corporations alike. Small businesses can be equally competitive as long as they manage to attract online customers.

However, enticing traffic and conversions is challenging, especially as the digital commerce market explodes.

Dmitriy Nesterov, Marketing Officer at web design and development agency QuartSoft, shares 9 tips for marketing a new e-commerce website.

1. Target Your Location for Better SEO

Making your business’ location clear is key for attracting new customers, especially if your primary audience is local.

For example, Googling “jewelry near me” brings up an ad and a map for jewelry stores that have established their location in D.C.

2. Consider Conversion Boosters: Price, Discounts, Speed, Shipping

Top conversion boosters for e-commerce websites are product prices, discounts, website speed, and shipping cost.

Because online shoppers visit multiple stores to compare prices before buying a product, lower prices or large discounts can make your product more competitive.

  • Offer coupons
  • Cut prices
  • Provide free shipping

3. Use Abandoned Cart Software

Abandoned cart software is useful for reaching out to indecisive prospects with follow-up emails.

These special tools are designed specifically to bring back hesitant buyers.

4. Create Product Scarcity

You can make your supply seem scarce by using limited releases, last day offers, and flash sales.

Consider this Modcloth sale, which includes the phrase “LIMITED TIME.”

This helps convince buyers that the right time to purchase is now.

Show the number of items remaining in stock, and create urgency by setting up a timer counting down until the end of an offer.

5. Make Customers Feel Secure

Give customers pertinent information up front. That way, they’re more likely to make a purchase.

Customer testimonials published on your store can increase conversions by 34%. Let your customers review products and offer them some incentives, like a coupon code, for doing so.

6. Get a Toll-Free Phone Number

Consider offering customers a number to contact you, instead of directing them to online forms or role-based emails.

Over half (57%) of online shoppers prefer using a phone to contact vendors if they have an issue.

7. Create a YouTube Channel

Create videos that demonstrate how consumers can use your products or how your products outperform your competitors.

Blendtec, a blender manufacturer, started its “Will it Blend?” YouTube campaign in 2006 to prove that its product could blend anything. Blendtec posted videos in which its blender chewed up everything from marbles to iPhones.

The Blendtec campaign was hugely successful, attracting millions of views and hundreds of thousands of subscribers. Blendtec influenced many marketers, who began to showcase their products in a fun, offbeat way.

8. Promote Your Product’s Lifestyle

Use content to educate your customers on the kind of lifestyle that fits your product.

Consider Beardbrand, a men’s grooming company. Beardbrand began as a YouTube channel and later began selling beard care and styling products.

Its YouTube channel features videos about beard styling, eating with a beard, and interviews with beard icons.

Marketing & Social Media are Key

Digital marketing and social media marketing can boost traffic to your online store.

Basic online marketing activities like follow-up emails, discounts, and testimonial gathering can increase sales and profit.

Social media platforms such as YouTube, Facebook, or LinkedIn can build customers’ trust and awareness of your online business. Even household brands care about their social media presence and activities.

How does your business use social media to reach new customers? Do you need a web designer or digital marketing agency to help you get started? Share your thoughts in the comments!

The full version of this blog post was first written by Dmitriy Nesterov on the Clutch blog on October 25, 2017.