Co-founder @ KrishiBox || Ex-CEO @ zear.in || Entrepreneur || Ex-IIT Delhi
From my limited experience & observation — there are two sets of people (in my point of view)
Set-A : People in the age group 27–28 & above
Set-B : People in the age group below 27–28
So marketing, branding & brand-identity contains ‘core-values’ in an envelope. Every company/startup is built on its set of core values.
By marketing (campaigns) we actually tell customers about the core values we (our company) stand for…
Every startup founder should make the investment in the stock market at least once. The idea is to get the understanding from an investor’s point of view that -