Quick Guide on How To Dazzle With SMS

Let’s say that there’s a simple and universal approach to make a positive impression and attract business people in real life. In order to use this simple and low cost method, you do not have to learn how to behave in the most exceptional way and so on, you simply reveal the details of your business offers that are attractive to your potential customers or business partners naturally and interestingly in a written text. And this is in a simple SMS.
With this technique, you can attract and seduce anyone who’s interested in your services or products. So, SMS is a tool that is constantly used by many successful businessmen or their marketing teams for dazzling their target audience. You, have a try too!

Power of Words
A guarantee of any SMS messaging success lies in a good text that really sells. It’s very simple — you can win the heart of any customer using the power of a tiny, beneficial SMS.
So, if you have not lived in a cave for the past few years, you are probably familiar with the online text messaging function. And if you ever watched the telecommunication market, you’ve probably noticed how much SMS boosts sales and increases the brand awareness if applied appropriately.
By the way, there are both professional SMS aggregators and amateurs among the text messaging services, so if this goes on, it is possible to say that this form of communication is not only still on hype, but may greatly push the telephone conversations out with time, which’s common, especially after the introduction of instant messengers, where you may easily connect to your customers through the growing inventory of messaging channels and use as many channels as you like, at no additional costs.
In addition to other advantages, SMS messages have one more important feature: if you send the “right” message, which’s especially interesting right here and right now to your customers, they are more likely to be dazzled, so that to follow your call to action and get in touch with you immediately. This means you will not need unnecessary energy for engaging people. You initiate massive SMS messaging and wait till your customers come over to your place and spend their money. And they sure will.
However, for that to happen, having decided on the form, think of the content carefully. You need to keep in mind that really selling texts should be adjusted according to the marketing and business standards.
Read more about:
How to Write SMS Text That Really Sells
The most basic of them are as follows:
1. Specifics
Discount percentage, prices, timing. It is important for the subscriber to notice the maximum benefits at first glance from the message. This saves his/ her time and efforts just like yours.
2. A witty phrase, a joke, an interesting fact
All this is ok if applied right. It will be memorized easily, cheers up, establishes emotional contact. The joke should be really witty, and the fact — really interesting. Cliches and improper jokes will only spoil the first impression.
3. Phone numbers and links
This is an obligatory element. Even the most interesting message will be left behind if the client does not understand what to do with it next. The most natural way is a clickable number or a website link. And of course, it is better to specify the phone number with international code or with the code of the operator or the city, for better call initiation by pressing. For the link it is good to use very short web addresses. Laconic information is more likely to be memorized better.
4. Time limit
“Only today!”, “From 20th to 25th December!”, “The first 10 callers …”. The fear of missing a beneficial opportunity makes a potential customer catch the moment and do something immediately. So, think of a good example of the link and the best timing of your promotion.
5. Exclusivity
Offer only those opportunities that are available to the people that receive SMS. As an option — the presentation of SMS in the store, a special code in the message, a link to your website not available for normal viewing, for mobile operators — a special USSD message will all be exclusive. The client will feel special and will not exactly consider your message as spam.
6. Do not forget who your target audience are
When creating an advertising message, always consider and reconsider the target audience. If the driver bought winter tires, and you offer him/her a winter oil — is it appropriate, is it not, etc? The latest SMS messaging database can be ranked according to the last purchases, date, information collected in questionnaires or on the site. Your communication should always hit the target.

Bad Advice: Things Not To Use In SMS Newsletters
You can find a lot of recommendations on how to write text for SMS messaging on the I-net. Of course, not all of them are gonna work. Some are written by non professionals, so they may be the product of their fantasy, or they are not a manifestation of further experience or even elementary logic. The others offer outdated marketing techniques, customers have long been tired of.
Due to that, such SMS may be extremely irritating and offensive to the upgraded users, become a source of a black pr, cause anger so that the users demand removing their numbers from the mailing list, etc. Anyway, there are cases when we can help with really working pieces of advice. Here are things NOT TO USE IN SMS:
1. Excessive familiarity
By writing “Hi, Michael,” you risk cutting off a segment of people who are not used to such familiarity, as per age or any other criteria, but for the cases where you greet some Michael personally. Sometimes, it is truly better to confine yourself to an impersonal polite greeting.
2. Appeal on behalf of a relative or an acquaintance
The point is that such things will sure be treated as spam and immediately removed to trash. Or after reading this, everyone becomes clear that this is obnoxiously advertising SMS. There is a feeling of irritation and there is no desire to visit the store or whatever the place.
3. Fictional reasons
Just compare the following texts:
“Wind and rainy weather are expected in the nearest future. Do not miss the opportunity to buy English umbrellas in the Rain store » and
« NEW! English umbrellas starting at $5 In the Rain shop. Protect from the rain, do not break in the wind! “
Obviously, the second option clearly identifies the event, contains a favorable price proposal and attractively describes the product. The fact that autumn comes and there’s bad weather outside is common. Everyone can understand that looking at the calendar.
So, it’s obvious that the recipe for a good text for SMS messaging should exist. In brief, a good text for SMS messaging recipe can look like this:
- This is a short, audience-specific message,
- Contains specific up to date figures and a real event,
- Indicates the validity of the offer, there are links and phone numbers clickable,
- A short joke or an interesting fact is acceptable if to the point,
- Clear and correct, free of spelling, grammar and so on mistakes.
For your campaign to succeed, always put yourself in your users shoes, and write SMS texts as if you were writing for yourself, so that you yourself were interested and pleased to receive such a message.
And always double check how your SMS text looks like before sending it.
Successful SMS-mailings to you!
