Chelsa (MacKay) AndertonCreating an Interactive Travel Experience in a Covid-19 worldTeam Members: Chelsa Anderton, Nick Arvanitas, Josh Cook, Chase LeeApr 28, 20201Apr 28, 20201
Chelsa (MacKay) AndertonA Comprehensive Marketing Plan for San Diego Children’s ZooSan Diego Zoo recently gave word of a $69 million Children’s zoo with a treehouse, supersized beehive, meandering streams, and suspension…Dec 7, 2019Dec 7, 2019
Chelsa (MacKay) AndertonMagPlus Service GuideThe past few months I have been designing an interactive guide to the services Disruptive Advertising offers. This publication could be…Apr 30, 2019Apr 30, 2019
Chelsa (MacKay) AndertonContent Strategy — Building an ExperienceThis semester I’ve had the opportunity to work with Cornbelly’s and coming up with a content strategy to help them grow their haunted maze…Apr 1, 2019Apr 1, 2019
Chelsa (MacKay) AndertonMedium Series vs Instagram StoriesShort form content is becoming all the rage because our attention spans are becoming shorter. Instant gratification is a must in our…Dec 12, 2018Dec 12, 2018
Chelsa (MacKay) AndertoninChelsa (MacKay) Anderton PortfolioNailing Down Your Target MarketOne of my biggest pet peeves is when you ask a client who they want to market themselves to and they say, “Well… everyone”.Aug 1, 2018Aug 1, 2018
Chelsa (MacKay) AndertoninChelsa (MacKay) Anderton PortfolioCreating a Style GuideA style guide is an important step of branding. They should include color profiles, typography and icon examples, and surface comps.Aug 1, 2018Aug 1, 2018
Chelsa (MacKay) AndertoninChelsa (MacKay) Anderton PortfolioRe-Designing a WebsiteI had the opportunity to redesign a site for a non profit organization Pathway India. Pathway India is a non-profit organization dedicated…Aug 1, 2018Aug 1, 2018
Chelsa (MacKay) AndertoninChelsa (MacKay) Anderton PortfolioThe Best Way to Optimize Photos for your WebsiteThere are a number of options you can choose from when exporting an image.Aug 1, 2018Aug 1, 2018
