Caleb MalikinSmartBug MediaHow to Reduce Costs of My Paid Search CampaignsCPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy…Sep 5, 2019Sep 5, 2019
Caleb MalikinSmartBug MediaMarketing and the SDR: Working in Tandem to Drive Account SaturationEvery day, I talk with sales and marketing professionals. In one meeting, I’ll hear a marketer complain, “sales always says we don’t get…Aug 29, 2019Aug 29, 2019
Caleb MalikinSmartBug MediaSales Team Resistant to Using a CRM? Here Are Three Things You Can DoIt’s crazy to think there was a day when a sales rep would use a Rolodex to keep track of contacts and their information. They’d write down…Mar 14, 2019Mar 14, 2019
Caleb MalikinSmartBug MediaHubSpot Service Hub: Close the Sales, Marketing, and Service GapAttract, convert, close, delight — these are the four phases of inbound marketing that we all know and love.Jan 25, 2019Jan 25, 2019
Caleb MalikinSmartBug Media6 Unexpected Places You Can Find Killer KeywordsEveryone knows that keyword research is a crucial component of an effective SEO campaign. Yet, finding useful keywords is an ever-evolving…Jan 15, 2019Jan 15, 2019